The ALM Research Survey Report of the 2007 Law Firm Business Development Practices Survey is at the printers and ready for orders. Note that participants will be receiving a free Executive Summary, their own benchmarking information compared to overall results and Tier 1/Tier 2 Firm results, as well as a 20% discount on the full report. You can place your order by clicking here or by contacting Chuck Lowry, the Director of Client Relations.
In the meantime, Suzanne Lowe, author of the Expertise Marketing Blog, is conducting another one-minute survey for her upcoming book. The title of this survey is "How well do Marketing and Business Development work with other operations, like Finance, IT, HR, Legal and more?" You can access the survey site by clicking here.
And Larry Bodine of the Law Marketing Blog has a report of his own survey of how law firms spend their marketing dollars. Bodine says, among other things, that a preponderance of law firms spend 2% of their gross revenues on marketing. We found a similar result in our own survey, which covered budgets and staffing for both business development and marketing efforts, and compensation paid to the senior-most professional who headed these two efforts.
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