More on Business Development

Tom Kane has another good post, More on Business Development in a Recession, on his Legal Marketing Blog, which focuses on “adjusting the four “P’s” (Product, Place, Promotion, Price) of marketing as one way to develop business in these troubled times.”

Speaking of which, our third Business Development Practices Survey Report is now available in the ALM Research Store. For those not familiar with this survey, ALM Research has been tracking the role of business development in law firms since 2005—budgets, staffing, compensation for business development managers, strategies used, and the overall organizational structure of the business development effort. While it is still housed within the marketing department in most firms, the largest of firms (those at the top of the Am Law 100, the Global 100, and the NLJ 250) now see business development as a separate function from the firm’s marketing efforts. Read more about it here.