The survey of the social media habits of 164 in-house counsel was conducted by Greentarget Strategic Communications, ALM Legal Intelligence and Zeughauser Group.
The survey reveals that sophisticated purchasers of legal services in major corporations increasingly are influenced by attorney-authored blogs in forming opinions that influence law firm hiring decisions. Additionally, nearly 70 percent of respondents aged 30 to 39 expect their consumption of business and legal industry news through social media platforms to increase within the next six months.
It will be interesting to watch how the perceptions and usage patterns of the in-house legal community unfold over time. There’s no question that law firm marketers are anxious to leverage these emerging channels at the enterprise level to advance their reputations, brands and business development goals. As we continue to use the survey to track new media adoption among corporate purchasers, we will keep a close eye on how both firms and clients alike engage and interact more frequently through these platforms.
The full report can be downloaded here.
As more and more attorneys find success with blogging, Twitter and LinkedIn, social media will become a more acceptable part of law firm marketing efforts. To date, perceived risk has been the main barrier, but many firms are implementing comprehensive social media policies that encourage participation by attorneys and staff within specific guidelines. Yes, some aspects of social media are not suited to law firms, but many are, and the benefits usually far outweigh the risks.
Posted by: Kevin Aschenbrenner | June 18, 2010 at 11:53 AM
Great blog. Interesting material.
Posted by: Ron | June 15, 2010 at 05:24 PM
I am sure the social medias will be the platform for the lawyers in the future. Nice post from you. I am running a small blog on law.
Posted by: Vijayalekshmi Omana | June 02, 2010 at 10:14 PM