The survey of the social media habits of 164 in-house counsel was conducted by Greentarget Strategic Communications, ALM Legal Intelligence and Zeughauser Group.
The survey reveals that sophisticated purchasers of legal services in major corporations increasingly are influenced by attorney-authored blogs in forming opinions that influence law firm hiring decisions. Additionally, nearly 70 percent of respondents aged 30 to 39 expect their consumption of business and legal industry news through social media platforms to increase within the next six months.
It will be interesting to watch how the perceptions and usage patterns of the in-house legal community unfold over time. There’s no question that law firm marketers are anxious to leverage these emerging channels at the enterprise level to advance their reputations, brands and business development goals. As we continue to use the survey to track new media adoption among corporate purchasers, we will keep a close eye on how both firms and clients alike engage and interact more frequently through these platforms.
The full report can be downloaded here.