NEW YORK (Business Wire) -- ALM, a leading media company serving legal and business professionals, today introduced its new Total Opportunity Program (TOP), providing advertisers with flexible, integrated marketing packages across all of ALM's legal print, online, research and event properties. TOP simplifies business-to-business communication to the $200 billion U.S. legal services industry, helping marketers customize and combine advertising, sponsorship and in-person opportunities, while maximizing available discounts.
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"Marketers are increasingly seeking media partnerships that increase the reach and efficiency of their investment through multi-tiered, coordinated programs," said Kevin Vermeulen, vice president, group publisher at ALM. "ALM's Total Opportunity Program delivers the ability to target national legal communities, selected geographies, specific legal practice areas or other segments, and to combine traditional and online channels, with event marketing, sponsorships and custom publishing, all through one company."
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