CONDUCTING CLIENT SURVEYS GENERATES NEW BUSINESS

Touchpoint Metrics recently surveyed the marketing executives of 100 law firms and found:

* 71% had either conducted or planned to conduct formal client research (surveys or interviews).

Of those who had previously conducted client surveys or interviews:

* 85% answered "yes" to the question, "Did you generate new business from the clients your surveyed?"

* 40% answered "yes" to the question, "Have you used your survey results to generate new clients?"

Source: Hank Brigman, President/CEO of Touchpoint Metrics, www.tpmetrics.com.

ALM Research also conducted a Law Firm Business Development Practices Survey.  You can purchase the survey from our online store by clicking here.