Research Report on Improving Marketing and Business Development Initiatives

A new 80-page report published by Larry Bodine Marketing and Expertise Marketing is based on a “six-week unblended Internet study” of “377 respondents from a broad cross-section of professions,” and includes 68 pages of case studies “in which 18 marketers in accounting law, architecture, real estate, engineering and other professional services gave interviews on their marketing efforts and how they measured them.” The report is called Increasing Marketing Effectiveness at Professional Firms. For more information contact Larry Bodine or Suzanne Lowe.