He doesn’t give everything away for free. But law marketing guru Larry Bodine recently included a Ten-Step Checklist for Marketing Online in his Law Marketing newsletter. And it’s pretty darn handy, as well as concise. Topics covered include: web site, practice group blog, optimizing the firm web site for search engines, offering client extranets, letting visitors sign up to get an e-newsletter, using web usability techniques, avoiding content mistakes, making lawyer bios effective, Googling yourself, and broadcasting web seminars.
May 11, 2006
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