Ten Commandments for CMOs

June 21, 2006

Ten Commandments for CMOs

The current (May/June 2006) issue of Law Firm Inc. includes a must-read management piece for CMOs by Richard Gary, a former chair of “an AmLaw firm” and currently principal of his own consulting company. In this article, Gary addresses 10 significant questions that CMOs should be prepared to answer clearly and concisely – for instance: What are the firm’s principal strategic objectives, and how can marketing contribute to achieving them? How do each of the firm’s practices relate to each other and the firm as a whole? Definitely thought-provoking.

Jun 21, 2006 12:50:34 PM | Law Firm Management, Marketing

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