Larry Bodine weighs in on ALM's latest white paper entitled "An Analysis of Advertising and its Effect on Law Firm Revenue Growth," stating "I wish I had evidence like this when I was the marketing director at a large law firm." Some of the findings in the report include:
Firms that make a commitment to advertising have higher growth rates.
Financially successful firms advertise.
- Firms that advertise make more money than those that don’t.
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