The World’s Best Brands

The new BusinessWeek/Interbrand Top 100 list is out, with the top five companies in the same positions as last year: Coca-Cola (1); Microsoft (2); IBM (3); GE (4); and Intel (5). Mercedes-Benz moved into the 10^th position, from 11^th last year, and Marlboro fell from 10^th to 12^th.  But the main story was about 69^th ranked Motorola, which the magazine says new products like the RAZR and SLVR have been a hit, and a hip marketing campaign behind them is adding luster to the Moto brand.”  That should be good news for their outside counsel, who – according to the ALM Research Online database (available to subscribers) – include Arnold & Porter for corporate transactions and other corporate representation, DLA Piper Rudnick Gray Cary for products liability work, and Fish & Neave also for general corporate representation.