The new BusinessWeek/Interbrand Top 100 list is out, with the top five companies in the same positions as last year: Coca-Cola (1); Microsoft (2); IBM (3); GE (4); and Intel (5). Mercedes-Benz moved into the 10th position, from 11th last year, and Marlboro fell from 10th to 12th. But the main story was about 69th ranked Motorola, which the magazine says new products like the RAZR and SLVR have been a hit, and a hip marketing campaign behind them is adding luster to the Moto brand.” That should be good news for their outside counsel, who – according to the ALM Research Online database (available to subscribers) – include Arnold & Porter for corporate transactions and other corporate representation, DLA Piper Rudnick Gray Cary for products liability work, and Fish & Neave also for general corporate representation.
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