Integrating and Maximizing Business Development Training: Following up on what you learned: Web Audio Conference Tuesday, October 03, 2006, 12:00PM - 2:00PM EST. To register visit: http://www.lawjournalnewsletters.com/alm?oct3 or call 800-999-1916.
The panel of experienced experts includes Rene Kraus, Director of Marketing and Business Development, Patent Group, Fish & Richardson P.C.; Jim Hassett, Founder, LegalBizDev; Deb Cochran, Marketing Manager, Winthrop & Weinstine.
As stated in the program description, this presentation will discuss successful approaches that maximize training effectiveness, including:
- Developing a marketing plan that focuses on the best prospects, desired outcomes and best approaches.
- How to begin by researching the options for implementing the best approach for the firm, and the ideal candidates for this training.
- Specific training tactics that can be used to improve measurement, including pre-training planning meetings to decide how a firm will judge success, and weekly reports of such measures as pipeline statistics, listening, and sales meetings.
- Building follow-up and measurement criteria into the training, to assure that participants’ objectives are SMART (specific, measurable, achievable, relevant, and timed).
- Integrating the training and follow-up with other practice-wide initiatives, to assure synergy and to maximize impact.
- How the approach can be altered or customized depending on different practice groups’ objectives or the level of attorneys selected for the program, e.g., senior attorneys vs. new associates.
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