Business Intelligence: Bodine Weighs In

Veteran legal marketing consultant, Larry Bodine, posted this Valentine's Day musing, Business Intelligence Targets Marketing [, noting that “Today's marketing is turbocharged by sophisticated new business intelligence technology -- uber-search tools that can generate detailed profiles of the legal work available.” Disclosure: Bodine mentions ALM Research Online, as well as ALM Media’s business partner, Thomson West, in his discussion of how to prospect for new clients or firms; profile current clients to cross-sell them and protect them from competing law firms; target industries; headhunt lateral hires;  see trends in litigation by company, practice area and law firm; profile competing law firms and getting their list of clients; determine "client share" -- how much of its business a company is sending your firm; and profile your own firm or law department.