Our own Business Development Survey report (2006; the 2007 survey to launch right after Labor Day) presents all the information we learned about business development and marketing practices—budgets, staffing, strategies—basically in the order of how we asked the questions. Perhaps we should take hint from these other writers who use short, numbered lists. We do like lists.
11 Ways to Build Relationships, is courtesy of Tom Kane and his Legal Marketing Blog. In Kane’s world, because he encourages lawyers to entertain (No. 2 on his list) he feels that one can build relationships with clients and gather referral sources on the golf course, a place he is obviously pining to be. Kane says that his list of 11 tips comes directly from Sara Holtz’s list (The Complete Lawyer which is called: Instead of Golf: Ten Ways To Build Personal Relationships That Build Business.) And on his newly re-vamped Law Marketing Blog, Larry Bodine has the 25 Question Sales Training Quiz (e.g., You know you need to develop a sales training program when … all of your rainmakers are over 65.)
FindLaw has come up with Ten Ways to Protect Your Marketing Intellectual Property, a list of “ten situations where your marketing department should avoid spreading the word,” starting with starting with not being so generous in sharing your internal reports. Also on Findlaw: 17 Fatal Marketing Mistakes Lawyers Make, authored by consultant Trey Ryder. (Mistake #1: Relying on Referrals.)
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