2500 Marketers in the Am Law 100

According to a study called Career Journal: Looking at Law Firm Marketing Depts. in 2007, authored by Eva Wisnik and Jennifer Johnson, there are more than 2,500 marketers in the Am Law 100. The study, published in the ALM Media newsletter Marketing the Law Firm, is free to subscribers and $15 for non-subscribers, but was reviewed recently by Larry Bodine on his Law Marketing Blog. Bodine noted several “tidbits” of news that emerged from the study -- Marketing directors are hiring “specialists” who are ranked between the marketing coordinator and marketing manager positions. Firms are looking to hire “Proposal Center Managers” who oversee the RFP, pitch and proposal process, and track wins and losses.  Salaries for law firm marketers are also included in the study.