From Kevin O'Keefe on New Media: The ultra-trendy Facebook, a social networking site, started by drawing in college students who were looking to network with others on campus. Then they lured in the high school students and eventually everyone, allowing them to join networks based on location. Now a 'network' of people can be built around anything, including law firms. What was once only popular amongst tech friendly 20-somethings is now being used by some of the largest law firms in the country.
Doug Cornelius of KM Space notes that eight of the biggest firms in the Am Law 100 have Facebook networks:
- Skadden, Arps 379 Members
- Baker & McKenzie 728 Members
- Jones Day 286 Members
- Latham & Watkins 291 Members
- Sidely Austin 199 Members
- Mayer Brown No Network
- White & Case 370 Members
- Weil, Gotschal No Network
- Shearman & Sterling 225 members
- Kirkland & Ellis 192 Members
Interesting isn't Chuck? And the AmLaw 200's name is getting around as a measuring stick for large law's adoption rate of innovative technology for marketing & networking.
Posted by: Kevin OKeefe | September 04, 2007 at 03:34 PM