Evolving Role of the CMO

On his blog, Amazing Firms, Amazing Practices, Gerry Riskin posted a discussion (Gaining Influence as a Law Firm CMO) of an article appearing in the September 2007 issue of the McKinsey Quarterly on The Evolving Role of the CMO (the full article is available only to premium subscribers). According to Riskin, the writer—David Court—posed four areas of change for the CMO: changing to reflect new customer (client) buying behavior; shaping the company’s (firm’s) public profile; managing complexity; and building new marketing capabilities. Riskin says you may want to ask your Managing Partner to read this—“if you are a serious CMO in a serious law firm"--so that you can discuss how to implement some of Court’s suggestions.