Gibson Dunn’s revamped web site has been getting a lot of attention. In fact, you would think that with all the attention, it must be a very flashy, ultra-modern-looking web site. But no. As described by the Cal Law blog, Legal Pad , the firm’s new web site looks “more like a literary journal or an intellectual magazine than a law firm site.” Very retro. The main page is all black type on white. No images. Legal Pad quotes one of the partners who were on the re-design team, Ted Boutrous: “We wanted to be timeless, elegant, and clear — almost a journalistic approach. You want information? Here it is, and it’s interesting." The site also features videos designed to convey the firm’s message about diversity, which they have been making an effort to promote.
Meanwhile, Saul Ewing’s revamping of its web site was described in a story in The Legal Intelligencer (“From Flop to Hit’). According to the writer, Frances Sheldon, the Web technology administrator at the firm, “even the best Web sites begin to fade as soon as they blossom.” In 2003, Saul Ewing's Web site was so far from great that it received the scorn of Micah Buchdahl in his review of Am Law 200 law firm Web sites, she writes. And one of the goals became building a site that would grow with the firm and still be relevant two years after launch, especially in terms of the technology used. Sheldon’s “how we did it” story is interesting and useful.
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